Carson Hocevar, the 2024 NASCAR Cup Series Rookie of the Year, has secured a major sponsorship for the 2025 season. The 20-year-old driver from Portage, Michigan, renewed his partnership with Zeigler Auto Group, a prominent automotive dealer, for significant support in his upcoming races. This announcement comes after Hocevar’s impressive performance and rising profile in the sport.
Zeigler Auto Group will be the primary sponsor for eight of Hocevar’s races, starting with the Daytona 500. The agreement reflects the confidence and enthusiasm Zeigler Auto Group has in Hocevar’s abilities and potential for future success.
Aaron J. Zeigler, the president and CEO of Zeigler Auto Group, expressed his excitement for the extended partnership in a press release. He praised Hocevar’s achievements and Rookie of the Year award, highlighting their successful collaboration.
Hocevar’s NASCAR journey began in the CRAFTSMAN Truck Series, where he won four races before moving up to the Cup Series in 2023. His rookie season included multiple top-10 finishes and a notable third-place finish at Watkins Glen International. These accomplishments positioned him as the highest-ranking driver from Spire Motorsports.
The sponsorship not only provides crucial support but also solidifies Hocevar’s status as a competitive driver in NASCAR. The ongoing relationship between Zeigler Auto Group and Hocevar is based on mutual respect and shared values, as Mr. Zeigler emphasized Hocevar’s exceptional performance on the track.
Zeigler Auto Group’s branding will be prominently displayed on the No. 77 Chevrolet at various races throughout the season. The company, with 41 locations across the U.S., values its partnership with Hocevar and looks forward to continued success in 2025.
Hocevar expressed his excitement about the upcoming season and his partnership with Zeigler Auto Group. He looks forward to representing the brand on the track and aims to secure victories for the No. 77 team.
The 2025 season kicks off with the Daytona 500, where Hocevar plans to make a strong start to what could be a groundbreaking year. He also intends to participate in select NASCAR Craftsman Truck Series races and dirt late model events to expand his racing portfolio.
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