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The launch of the Apple Vision Pro rekindled interest in mixed reality and VR smart glasses, prompting Samsung to embark on an ambitious new project. This initiative seeks to transform the eXtended Reality (XR) landscape using Galaxy AI to seamlessly blend the physical and digital worlds through intuitive and diverse interactions.
Unlike the traditional Gear VR, XR includes virtual reality (VR), augmented reality (AR), and mixed reality (MR). Samsung has previously explored MR with its HMD Odyssey, and XR presents endless opportunities in gaming, entertainment, work, education, and health. Users can dive into immersive environments using natural inputs like voice, gestures, and gaze, all supported by the Galaxy ecosystem.
A key aspect of this endeavor is Samsung’s collaboration with Google and Qualcomm to develop a groundbreaking Android XR platform. This platform incorporates technologies such as Gemini, a conversational user interface (UI) with contextual understanding, allowing for personalized and seamless interactions. Specifically designed for headsets and glasses, the platform extends beyond traditional controls, offering intuitive voice-driven experiences and functioning as a personal AI assistant.
Samsung’s first XR headset, called “Project Moohan,” represents this vision. The name “Moohan,” meaning “infinity” in Korean, signifies the device’s goal to provide limitless immersive experiences. The headset boasts advanced displays, Passthrough capabilities, and a lightweight ergonomic design, allowing users to engage with spatial applications like Google Maps, watch YouTube sports events, or plan trips with Gemini’s help.
Samsung is committed to a user-first approach, leveraging its leadership in mobile AI to enhance XR technology and make it accessible to a wide audience. By combining its expertise with strategic partnerships, Samsung is building a strong and scalable XR ecosystem enriched with content from Galaxy apps, Google services, and third-party developers.
Samsung is ushering in a transformative era for XR, promising meaningful interactions that transcend physical boundaries. According to Won-Joon Choi, EVP at Samsung, and Sameer Samat, President of Android Ecosystem at Google, this collaboration marks a significant milestone for XR, blending AI advancements with state-of-the-art hardware to redefine user interaction with technology.
It’s important to note that Samsung discontinued VR app support for Gear VR in May 2020, marking a shift away from that product category. With Project Moohan as a starting point, the potential for XR is limitless. We hope this project can offer strong competition to the Apple Vision Pro, despite its premium price tag.
Filed in . Read more about AI (Artificial Intelligence), Augmented Reality (AR), Qualcomm, and Virtual Reality (VR).
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